A set of designs for cans of canned tuna, mussels and sardines for the Cata la Lata brand.
To carry out the design, the first thing was to choose a color palette that would unify all three variants, for this we chose the navy blue of the ocean. Afterwards, each variation has the color of the preserve it contains.
The design is very visual, as it is clear both by colors and by graphics what each can contains. In addition, we have added the tagline «the best taste of the ocean», to achieve a memorable simple element that the customer remembers.
In the back of the packaging, apart from the ingredients and nutritional values, we wanted to differentiate ourselves by adding a small map indicating where each fish comes from, so we get the customer to know more about the product in a simple and visual way.